About Us

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Find out About Us and Our Signs:

At Signs By Sparr, we are a team of experienced signage experts dedicated to helping businesses and individuals create high-quality, eye-catching signage. This signage enhances their brand and drives results.

Our CEO, President, Eric Sparr

With over 42 years of industry expertise and a commitment to innovation, we offer a wide range of custom signage solutions. These meet your unique needs. We provide a complete systems lifecycle of services as follows:

  • Free Consultations
  • Project Analysis
  • Estimations
  • Design Assistance and Collaboration
  • Licensing acquisition dictated by the city
  • Implementation which is done off site. This is done by a group of pre-approved and vetted sub-contracted specialists. These specialists have a proven history of excellence.
  • Installation
  • Maintenance

About Eric

Eric's portrait for About Us

The President and CEO of the company is Eric Sparr who holds over 42 years of Signage experience.

Eric brings to each project a vast amount of experiences. Here are examples of different industries he has served:

  • Large and small businesses
  • Sole proprietors
  • Educational Institutions across all levels (Elementary to High Schools)
  • Government Entities
  • Medical Clinics and Hospitals, and more.

Eric has worked at such prominent companies as Phillips Signs in Michigan. By owning multiple companies in Coral Springs, FL and West Palm Beach, FL, he has gained immense knowledge. He has served as Senior Instructors at many other Sign Companies as well. Additionally, he has worked in every phase of the Signage Development Cycle.

About Our Principal Business Director

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Serving as Principal Business Director is Michaelle Betroin. With over 25 years of expertise in both retail and service industries, Michaelle brings vast experience to the team. From 1992-2018, she was the owner of two multi-million dollar companies. She served as Vice President of Video Dental Concepts and President of Video Dental Supply. In these roles, she attended over 122 National and International Trade Shows. Michaelle acted as the primary Public Relations Representative for these companies. She also supervised over 32 representatives, organizing them into a network. This network maintained and expanded the business, building professional relationships with her comprehensive product knowledge. At Signs By Sparr, LLC., Michaelle is involved in all aspects of the business. This includes acquisition, accounting, payroll, marketing, sales, and customer support.

About the Assistant Business Manager

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Kelly Dault is our Assistant Business Manager. She has worked with Eric and been in the Signage business for over 20 years, also originating in Michigan. Her responsibilities include being a Permit Acquisition Specialist. She handles all legal aspects of obtaining Sign Permits. This involves interfacing with the Clerk of Court and adhering to all municipality regulations. Recently, she has also been involved in Sales and Marketing, Customer Service, and Administration of all office management and office financial transactions. Please feel free to ask about the team to learn more about their valuable experiences.

That is just a little glimpse of About Us!

About Our Mission

Our mission is to provide our clients with the best possible signage products and services, tailored to their specific requirements. We believe that effective signage can make a significant impact on the success of a business. In fact, it has doubled many of our clients’ revenues. We work closely with our clients to ensure their signage reflects their brand identity and resonates with their target audience.

Our Promise

At Signs By Sparr, we pride ourselves on our attention to detail and our commitment to quality. Our team of skilled designers and fabricators use the latest tools and technologies to create custom signage that exceeds our clients’ expectations. From conceptualization to installation, we handle every aspect of the process. This ensures a seamless and stress-free experience.

Our signage solutions are not only visually appealing but also built to last. We use high-quality materials and employ rigorous quality control measures. This ensures that our products are durable, weather-resistant, and able to withstand environmental demands.

Our promise image

Our Capabilities

Analysis, Design & Fabrication
Installation & Maintenance

Articles of Interest

Learn More About Signage

Learn More About the Design and Implementation of Signs and how signs can enhance your business. These articles will walk you through the stages of design, implementation and all aspects of the development life cycle. After reading these articles, you will acquire new signage design features, materials and options for what type of sign will best fit your unique situation for your business. If you find any pictures or images online that intrigue you, please consider bringing them with you to your appointment. However, our experts are always happy to make recommendations and present options as well.

1.

https://journals.shareok.org/ijsw/ojs/ijsw/article/download/4/3/10

2.

https://explorerresearch.com/effective-signage-design/